Centuries of Japanese craft. Tea with character.
Matcha, stone-ground the way Japan has done it for centuries. Sourced for colour, sweetness and that vivid green pour: an effortless latte blend for the bar, and a pure ceremonial grade for the drinks that make your menu famous. Tea with character, poured daily.
Why our matcha?
1 · True ceremonial grade
Shade-grown first-harvest Tencha, slowly stone-milled in Japan, the way it has been for centuries. The bright green that tastes as good as it photographs.
2 · Nothing artificial
No artificial flavourings, colourings or additives. Naturally sweetened with coconut sugar where you want sweetness.
3 · Calm, focused energy
The lift coffee can't match: the calm focus Zen monks once whisked matcha for, and your wellness-minded customers are actively seeking.
4 · Bar-friendly by design
Measure, whisk with a frother, top with milk. Hot or iced from the same pouch. No clumps, no fuss.
The range
The craft of stone-milled matcha, made for the modern bar: 100% ceremonial-grade Japanese matcha, naturally sweetened with coconut sugar and a warming hint of cinnamon. Smooth, creamy and built for high-volume service.
Pure ceremonial matcha: first-harvest Tencha, slowly ground and whisked to a smooth, vivid green. Serve it straight in a traditional bowl, or as the base for drinks that justify a premium price.
The difference
Put enough vanilla syrup into poor matcha and someone will probably drink it. But your regulars can tell the difference, and so can the internet.
| J&J Matcha | Typical sweetened mixes & culinary-grade powder | |
|---|---|---|
| Grade | 100% ceremonial-grade Japanese Tencha | Often culinary-grade: duller, bitter, made for hiding |
| Ingredients | Real leaf, coconut sugar, cinnamon. Nothing artificial | Frequently artificial flavourings, colourings and fillers |
| Colour & taste | Vivid green, smooth, gently sweet | Yellow-green, astringent, syrup-forward |
| Provenance | Real Tencha, sourced each season from Japan's historic tea regions. A story you can tell | Unnamed blends, no story worth putting on the menu |
Comparisons describe common sweetened mixes and culinary-grade powders, not any specific product.
How it works
8.25g Latte Blend + 30ml hot water, then top with 200ml of milk. Same rhythm every time.
1
8.25g of Latte Blend into a jug or wide cup.
2
Add 30ml at ~80°C, then whisk to a fine froth with a bamboo whisk (chasen) or milk frother. The same motion used for centuries.
3
Top with milk of choice, hot and steamed or over ice. From the same pouch.
Need the kit? We supply the traditional tools too: the bamboo whisk (chasen), a ceramic mixing bowl and the matcha portion spoon that takes the guesswork out of an 8.25g dose. Everything a bar needs to serve matcha properly, from day one.
Menu inspiration
Bright, sharp and extremely green. Our recipe →
Fresh strawberries under a float of ceremonial matcha. Our recipe →
Serving ceremonial matcha as well? Read our Café Guide to Choosing Great Matcha →
Want the full collection? Explore the printable matcha recipe collection → 8 recipes, each one print-ready for your bar book.
Good matcha. Good business.
10
matcha lattes a day
£4.80
average selling price, incl VAT
330
trading days a year
£15,840
annual till sales, incl VAT
An illustrative revenue scenario only. Not net profit and not guaranteed incremental sales. Actual sales depend on your venue, pricing and customer base.
And the cost side? Matcha is a light powder — a latte uses grams, not ounces — so the matcha cost per cup is typically a few tens of pence against a £3.80–£4.80 menu price. Your exact per-cup maths comes with your sample pack and quote. No guesswork.
Wholesale
Whether you're an independent coffee shop, a busy brunch café or a hotel, our matcha is built for service: consistent colour, clean label and prep that fits on a busy bar.
Ready to order straight away? Open a wholesale account →
For coffee shops, cafés, hotels, caterers and operators. Tell us a little about your business and we'll be in touch.
November sample round closes Monday 30 November. Every request this month gets a free sample — first come, first served.
Free for trade
"Build Your Matcha Menu" — our one-page café spec guide: grade-by-grade differences, three bar-ready drink specs, storage and service tips, and the per-cup maths framework.
✓ Ceremonial vs latte blend — which grade for which drink
✓ Three bar specs: classic latte, iced matcha tonic, strawberry matcha
✓ Storage & service tips that keep the green vivid
✓ The per-cup maths framework for your pricing